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Lures made for anglers, by anglers

Whatever species you target, Kent Custom Lures has what you need. Whether trolling the Great Lakes for salmon or casting for farm pond bass, we have a great selection to help make your day on the water a success.

FREE SHIPPING ON ORDERS $50+ !!

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About Us

I founded Kent Custom Lures in 2019 with the goal of providing quality lures that look good and work great too. I first went fishing with my grandpa over 25 years ago and have been hooked ever since.  Fishing is my passion in life and I am truly blessed to be able to incorporate it into what I do for a living. I have worked with friends, fellow anglers and Great Lakes charter boat captains to design many different color pattern and lure combinations to ensure success for all different types of anglers.  

Contact Us

Contact Us

Dewitt, MI

(269) 599-8907

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